Ecommerce
5 Trends in B2B Ecommerce
Buyer expectations moved to consumer standards. What that means for catalogue, pricing, and self-service.
Read MoreIndustry Focus
Where the hard parts of commerce actually live.
This is the core of what we do. Complex catalogues, dealer and distributor tiers, contract pricing negotiated account by account, and an ERP that predates the web and was never designed to face a customer. The storefront is the straightforward part; making it tell the truth about price and availability is the work.
Where we help most
Product data, entitlements, and account-specific pricing resolved correctly at the moment a buyer looks — and still correct after the catalogue doubles.
Talk To An ExpertWhy Nishtech for Manufacturing & Distribution
ERP Integration.
Your storefront has to behave like an extension of the ERP, not a brochure sitting beside it. Real-time inventory, pricing that reflects the contract, and orders that land cleanly the first time.
Review your integration layerComplex Catalogue.
Hundreds of thousands of SKUs, configurable products, and a categorisation nobody has owned for years. We restructure the catalogue so it can be navigated and searched rather than endured.
Fix your product dataContract Pricing & Entitlements.
Customer-specific price lists, tiered agreements, and dealer entitlements resolved at the moment a buyer looks — and still correct after the next negotiation.
Model your pricing rulesPlatform Selection.
Optimizely Configured Commerce, Shopify B2B, or Znode — chosen against how your business actually sells rather than against a feature grid. We have deployed all three.
Compare the platformsHosting & Operations.
Scalable infrastructure and managed services from the people who built the thing, so peak ordering periods stay uneventful.
Plan for peakOur Digital Solution Partners
We help solve your digital challenges through industry-leading experience platforms.
Capabilities
Thirteen years on Optimizely Configured Commerce and more than thirty B2B deployments. This is where most of our commerce work lives.
More than thirty B2B ecommerce solutions delivered across Optimizely Configured Commerce, Shopify B2B, and Znode.
Inventory, pricing, and order status read from the system that owns them, so the storefront never contradicts the back office.
Product data structured so a buyer can find one SKU among hundreds of thousands — and so the catalogue can double without a rebuild.
OCAx gives Configured Commerce projects a working baseline on day one, taking months of foundation work out of the schedule.
Buyers who purchase through their own procurement systems reach your catalogue without leaving theirs.
The engineers who designed your integrations stay on after launch. No handover to a tier who have never seen the build.
Proven Partnerships, Measurable Impact
Manufacturers and distributors who trust us with the commerce their business runs on.







Manufacturing & Distribution
What we are seeing across B2B commerce, ERP integration, and the platforms that carry them.

Optimizely
Where the months actually go on a Configured Commerce build, and how much of it you can skip.
Read MoreEcommerce
Buyer expectations moved to consumer standards. What that means for catalogue, pricing, and self-service.
Read MoreEcommerce
The cost of an ageing platform rarely shows up as a line item. It shows up as orders that need a phone call.
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