Insights
Industry Insights & Digital Perspectives
What we are learning, in the open.
Platform changes we have had to absorb, migrations we have run, and the occasional strong opinion. Written by the people doing the work rather than a content team describing it — so it is specific, sometimes unfinished, and worth your time when it overlaps with your problem.
Articles
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Sitecore, Digital Experience, Technology
Win the AEO/GEO Battle. Don’t be The General of the Last War
You spent a decade mastering SEO. That war is over. AI now decides how your brand shows up to buyers, and most marketing teams have no idea what it’s saying.
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Sitecore, Digital Experience, Technology, News
Nishtech awarded Sitecore AI Specialization Badge
Nishtech has earned the Sitecore XM Cloud Specialization, backed by 14+ certified developers and verified delivery.
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Sitecore, Technology, Digital Experience
Experience Editor Is Going Away in SitecoreAI
Every Sitecore team has that one tool they could navigate in their sleep. For years, that was Experience Editor. The ground is shifting.
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Insight
Sitecore JSS Apps to SitecoreAI Content SDK
Sitecore has formally deprecated JSS for SitecoreAI, with JSS 22.X support ending in June 2026.
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Optimizely, Technology
Upgrading from Optimizely CMS 12 to CMS 13
Another major upgrade from Optimizely, this time with the CMS they are best known for. There are architectural changes worth planning for.
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Insight
Sitecore Marketing MCP Server
The Sitecore MCP Server changes how we interact with Sitecore content. What used to take custom scripts and developer time no longer does.
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Insight
How SitecoreAI Helps Solve a $1B Healthcare Problem
In large healthcare organizations, every minute matters. Yet many employees still begin their day navigating multiple disconnected systems.
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Digital Experience, Ecommerce
Why Nishtech Recommends Znode for Complex B2B Commerce in 2026
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Sitecore
What is this SitecoreAI Legacy Tag?
If your SitecoreAI project suddenly shows a Legacy label, don’t panic. It doesn’t mean your site is unsupported or broken.
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Digital Experience, Ecommerce
Why Nishtech Recommends Shopify Plus B2B for Modern Commerce in 2026
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Optimizely, Digital Experience
Why Nishtech Recommends Optimizely Configured Commerce for Manufacturers & Distributors in 2026
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Digital Strategy, Optimizely, Technology, Ecommerce
Why Nishtech Is Betting on Optimizely, Shopify+ & Znode for 2026 and Beyond
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Sitecore, Technology, Digital Experience
How We Mastered XP to XM Cloud Migrations Through AI Agent Orchestration, Not AI Tool Slop
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Digital Strategy, Ecommerce
The New B2B Buyer: What Manufacturers & Distributors Must Know Going Into 2026
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Sitecore, Healthcare, Optimizely, Digital Experience
Personalization in Healthcare Without Crossing the HIPAA Line
Patients expect digital experiences that feel personal, but HIPAA makes healthcare personalization tricky. Learn how to tailor safely.
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Digital Experience, Healthcare, Sitecore
Choosing a HIPAA Compliant DXP or CMS
Adobe, Optimizely, Sitecore, Acquia, Sitefinity. Only a handful of DXPs are truly HIPAA ready and will sign a BAA. We did the homework.
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Sitecore, Technology, Digital Strategy, Digital Experience
7 Signs Your Sitecore Site Isn’t Living Up to the Brochure
Think Sitecore is the problem? These 7 signs reveal what’s really holding your implementation back, and how to get things back on track.
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Healthcare, Digital Experience, Digital Strategy
Rethink Patient Engagement Before and Beyond the Walls
How healthcare marketers are using Digital Experience Platforms to personalize patient journeys and improve access.
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Ecommerce, Digital Experience
Can Ai Powered Search Fix Your Websites UX Problems?
AI-powered search is changing the game for UX and ecommerce, and your search bar might be the most valuable feature you have.
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Ecommerce, Digital Experience
A Comparison of B2B and B2C Ecommerce Platforms
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Optimizely, News, Technology
What Opticon 2024 Revealed About the Bold Future of Customer Experiences
The bold strategies, groundbreaking tools, and innovations shaping tomorrow’s customer journeys, straight from Opticon.
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Sitecore, Technology, News
Nishtech Sitecore Symposium Recap 2024
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Sitecore, Digital Experience, News
Why We’re Excited for Sitecore Symposium 2024
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News, Optimizely, Ecommerce
Revolutionizing Ecommerce with Unified Experiences: The Power of Optimizely Commerce Accelerator
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News, Ecommerce, Optimizely
Redefining E-Commerce: How Nishtech’s Optimizely Commerce Accelerator is Bridging the B2B and B2C Divide
How the Optimizely Commerce Accelerator integrates B2B and B2C strategies to enhance your ecommerce capability.
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News
Nishtech Joins BigCommerce Agency Partner Program
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News
Nishtech, CNBS Announce Strategic Partnership to Enhance SAP Ecommerce Solutions
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News
Wayne Thompson joins Nishtech as Sr. Director, Strategic Partnership & Sales
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News
Nishtech’s Suresh Devanan and Himadri Chakrabarti win 2023 Sitecore Most Valuable Professional award
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News
22 Noteworthy Things from 2022
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News
Nishtech and GO2 Partners Announce Strategic Partnership to Help Companies Drive Revenue and Reduce Cost
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